Why is IP ownership so important?
Intellectual property (IP) needs to be managed and protected so that it does not get used for the wrong purposes or in a way that the IP owner (and creator) does not want.
At the 伊人直播app, IP generated in the course of work carried out by staff, is owned by the University.
The University is able to commercialise research outputs to create real-world value, and recognise and reward creators of that IP, whilst taking on the financial, contractual and legal risk, for the mutual goal of making a real difference to people's lives.
If you have an IP query or idea, please contact the Knowledge Exchange and External Partnerships (KEEP) team via intellectualproperty@reading.ac.uk as soon as possible. Alternatively, with us.
If you have a query related to engaging with external partners, please get in touch with your Business Relationship Manager directly, or alternatively contact the KEEP team through keep@reading.ac.uk.